Richard Montanez net worth is estimated to be around $15 million as of August 2023. Richard Montanez is an author and businessman who claims to have invented Flamin’ Hot Cheetos, a popular spicy snack from Frito-Lay. His story of rising from a janitor to an executive has inspired many people and has been adapted into a movie and a memoir. However, his claim has been disputed by some sources, including Frito-Lay itself. In this blog post, we will explore his net worth in 2023 and how he built his fortune.
How Richard Montanez Became Rich
According to his own account, Richard Montanez was working as a janitor at a Frito-Lay plant in Rancho Cucamonga, California, when he came up with the idea of adding a spicy seasoning to the plain Cheetos. He says he pitched his idea to the company’s executives and they loved it. He says he then became involved in the marketing and promotion of the new product, which became a huge hit among consumers, especially in the Hispanic market. He says he was promoted to various positions within the company until he retired as a vice president of multicultural sales and community activation in 2019.
However, according to a report by the Los Angeles Times, Richard Montanez’s story is not true. The report says that Flamin’ Hot Cheetos were actually invented by a team of snack developers at Frito-Lay’s headquarters in Texas in 1989, two years before Montanez says he created them. The report also says that Montanez was never involved in the development or marketing of the product, and that his role at the company was exaggerated. Frito-Lay confirmed that it conducted an internal investigation in 2018 and found no evidence to support Montanez’s claim.
Richard Montanez net worth
Despite the controversy over his invention claim, Richard Montanez has made a lot of money from his career at Frito-Lay and his other ventures. He has written two books: A Boy, a Burrito and a Cookie: From Janitor to Executive (2013) and Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive (2020). He is also a motivational speaker who charges up to $50,000 per appearance, according to his website. He is also involved in the production of Flamin’ Hot, a movie directed by Eva Longoria that tells his story.
According to various sources, such as The Personage and Wealthy Rich Celeb, Richard Montanez net worth is estimated to be around $15 million as of August 2023. This is based on his assumed salary as an executive at Frito-Lay, his income from his books and speaking engagements, and his potential compensation from the movie deal. However, this figure is not verified by any official source and may change depending on the outcome of the dispute over his invention claim.